Mobile game publisher has acquired in-game offer and video ad optimization platform , bolstering its ability to offer developers a shot at extending the time that gamers play a given title.
It’s a small deal, and the purchase price was not disclosed. But it could make a big difference in how game developers can monetize their games over the long term, said Kevin Segalla, president of , in an interview with GamesBeat.
“Gondola’s technology is about effective pricing,” added Segalla. “One-size pricing does not work in mobile games. You right-size the pricing as you enter tier two and tier three countries. People in India will not pay the same amount as people in the U.S. You adjust the pricing for the hard and soft currency