Toys R Us is back online, thanks to a new deal with Target. Tru Kids, the parent company that acquired the defunct toy chain following its bankruptcy, has announced the relaunch of the ToysRUs.com website as it begins the process of opening its retail stores across the U.S. As a part of its comeback strategy, the Toys R Us website’s product pages will redirect to Target.com when consumers click the “buy” button to make an online purchase.

The retailers didn’t discuss the terms of the deal, but a revenue-sharing agreement is clearly involved in a scenario like this, given the mutual benefits. Toys R Us would be able to quickly establish cash flow from the still top-ranked, well-established domain name toysrus.com, while Target could get

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