What do you do when your current business model is so staggeringly loss-making you’re having to warn investors it may never turn a profit, at the same time as it’s under increasing legal and regulatory attack?
One answer might be to pivot. Uber isn’t doing that, exactly. Not yet anyway. But it has just officially announced the launch of a new app for matching shift workers with shifts, called Uber Works, working in partnership with staffing agencies.
The announcement confirms a report by the Financial Times a year ago, which reported Uber was working on an on-demand staffing business. The company declined to comment at the time.
The tech giant is best know for its ride-hailing platform but has been diversifying its business for some