Uber is piloting a new feature that lets U.S. riders alert drivers that a pet will be coming along, the latest effort from the company to appeal to a broader audience and become to the one-stop shop for transportation, meals and other services.

The feature called Uber Pet will be available beginning October 16 in Austin, Denver, Nashville, Minneapolis-St. Paul, Philadelphia, Phoenix, and Tampa Bay. Riders will pay for the privilege of taking their pets with them through what Uber describes as a “small surcharge.” And drivers will have the option of avoiding trips with non-service animals by opting out of Uber Pet trips in the driver preferences menu in the app.

Uber says it will pay drivers “a significant portion of that surcharge,” on

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