Innovative Programs Blur the Boundaries between Liberal Arts and Business

It’s a familiar scenario. Griffin, a junior at a competitive high school in Northern New Jersey, will be applying to college next year. His preliminary college list consists largely of public research universities that field great football teams. But football isn’t the primary reason Griffin has added these universities. For him, it’s all about gaining entrance into a large undergraduate college of business. 

Every year, I meet students like Griffin. I feel it’s my obligation to tell Griffin and his parents that an undergraduate degree in business (or a related field) is not a prerequisite for success in the business world. What matters most are skills

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