Land-based casinos and gaming parlors used to rely mostly on male gamblers, who represented a significant percentage of their customers. Initially, their online counterparts witnessed the same trend, with men signing up for more accounts, depositing and playing games more often than women. In recent years, things have changed and more women are now gambling online, playing casino games and betting on sports. As female sports are more popular than ever and online casino games pay more attention to women, the ladies are slowly but surely claiming their deserved place in the world of Internet gambling.
Why do women prefer online gambling?
Las Vegas casinos are glamorous places offering plush mobile casino games where people from all over the world come to have a good time. Even though male customers have dominated the landscape for years, there was never a shortage of ladies playing here. By comparison, local bookmakers and gaming parlors are places that the ladies have always avoided and for good reasons. These places were dark and full of smoke, populated by loud men, some of them addicted to gambling and sometimes drinking more than they should.
Online gambling is worlds apart and anyone can sign up for an account quickly and play hundreds of games immediately. The registration process only takes a few minutes and it makes no difference if you’re a man or a woman. Members enjoy the same treatment, have access to the same welcome bonuses and promotions and enjoy the convenience of playing from the comfort of their home and from mobile devices. By replacing the unpleasant atmosphere specific to land-based bookmakers with a fun virtual environment, online casinos have gained the attention and interest of the female audience.
Online gambling operators meet women halfway
Creating a secure gambling environment where the female audience can fulfill its expectations was just half of the challenge. Online casinos are now trying to make their games, websites and promotions more appealing to women and many take their cues from bingo rooms. These were the first online gambling operators to attract large number of women players and they used a simple but effective recipe for success. Bingo websites are colorful, user-friendly and make the most of the social nature of the game, by providing users with excellent tools to talk to each other.
The next step was to provide women players with strong reasons to try other casino games and video slots were the obvious solution. They bear several similarities to bingo, since they are easy to play, require no previous experience and rely solely on luck. Since women are more likely to accept the outcome of games of chance, they are inclined to play slots, bingo and online lotteries. By comparison, men prefer poker, live dealer table games and sports betting which at least in theory, favor skill and experience. At the end of the day, the online gambling market is huge and there’s a slice of the pie for everyone.