Imagine approaching a restaurant only to find it has no door. You know people are inside but you can’t join them. For individuals with disabilities, this is how interacting with websites and mobile apps can feel when companies don’t .

Companies have been resistant to prioritizing accessibility on their web sites and mobile apps. They often consider accessibility an “edge case” that is costly and cumbersome, with low ROI. But the belief that accessibility only benefits a small slice of potential users is not only negligent, it’s wrong, and ignores major opportunities for users and businesses. . That translates to more than 85 million people living with a disability in the US alone — and in disposable income for working-age people with disabilities.

Consider users

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