Adobe’s annual Max conference is one of the year’s largest gatherings of creative professionals — people whose artistic, photographic, and graphic design skills improve the images we see and the materials we read every day. At this week’s event, Adobe is taking steps to embrace augmented reality as a new opportunity for creators, though the technology is fighting for attention in a quiet corner of the Los Angeles Convention Center’s exhibition area.

Ahead of the event, Adobe signaled that its biggest AR news would be about designed to ease the process of developing AR experiences for novice creators. Demo stations at the event walked visitors through using the app to identify a real-world space’s surfaces and placing a 3D model at the right size and

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