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1. TikTok tests social commerce

The short-form video app said it’s allowing some users to add links to e-commerce sites (or any other destination) to their profile, while also offering creators the ability to easily send their viewers to shopping websites.

On their own, these changes might not sound that dramatic, and parent company ByteDance characterizes them as experiments. But it could eventually lead TikTok to become a major force in commerce — and to follow the lead of Instagram, where “link in bio” has become one of the most common promotional

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