Imagine a sales team being trained on an innovative new product—a real breakthrough in the marketplace. But instead of focusing solely on the features and benefits of the product, a second phase is integrated into the instruction: putting that knowledge immediately into practice with mock sales presentations.
As an activity-based learning exercise, these practice sales pitches increase familiarity with the new product and improve knowledge retention. This is far preferable to using instruction to cram as much information as possible into people’s heads in hopes they will retain and use it. But that’s not all. As a group exercise, the experience of making and critiquing sales presentations builds collaboration skills, which are essential in today’s complex world.
In fact, collaboration is one of