Aaron Bartnick Contributor
Aaron Bartnick (@AaronBartnick) served as Digital Director for Congressman Seth Moulton’s presidential campaign. He is currently completing graduate studies at the Harvard Kennedy School of Government.
As the digital director for Congressman Seth Moulton’s 2020 presidential campaign, I was responsible for everything the campaign did on the internet: the emails you claim to hate, the videos we hoped would go viral, the online infrastructure that supported organizers in the field, and more. But our biggest investment of both time and money, by far, was in digital advertising.
For our campaign and many others, digital ads were the single biggest expense outside of payroll. Yet these ads are terrible for campaigns, toxic for democracy and are even