It’s time to let it go. Jam City is launching its mobile game in advance of the November 22 launch of the Frozen 2 film. And it hopes there is plenty of pent-up demand for a game associated with Frozen, which generated $1.3 billion at the box office in 2013.
Disney Frozen Adventures is a match-3 game with a narrative set in Frozen’s kingdom of Arendelle. I got a demo of the game and talked about it with Chris DeWolfe, CEO of Jam City, during an interview.
Players can join the characters Anna, Elsa, and Olaf to solve puzzles, decorate the castle and explore environments inspired by Walt Disney Animation Studios’ Frozen and Frozen 2 films.
It’s a big game for Jam City, which previously