Baby and maternity product retailer Mothercare has handed control of its businesses in the United Kingdom to international advisory and audit firm PricewaterhouseCoopers [Andrew Yates/Reuters]

Mothercare on Tuesday gave control of its loss-making units in the United Kingdom to administrators and laid out a range of steps to return to profitability, as the struggling baby products retailer fights to stay afloat in a failing UK retail sector.

The company’s UK sales have been hammered by intense competition from supermarket groups and online retailers as well as by rising costs.

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Mothercare, which has

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