During IAAPA 2019 the company is revealing its blueprints for amusement parks, entertainment clusters and movie theaters set to create an unrivalled leisure sector across the country, which has a strong desire to diversify its economy away from reliance of oil, gas and petrochemical revenues.

The population of Saudi Arabia, around 34 million people, is predominantly young – the median age is 30 – bright, and keen to take advantage of the nascent entertainment sector.  More than 80 per cent of people live in an urban environment.

SEVEN has partnered with Thinkwell Group and Gensler, among others.

SEVEN’s multi-billion-dollar roadmap is designed to bring family friendly entertainment clusters to the Kingdom, alongside the rapid re-introduction of a chain of cinemas.

These wide-reaching, ambitious and audacious

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