Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email.

Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for ecommerce.”

That means it’s integrated with a merchant’s store on Shopify, allowing them to easily pull their brand assets into their emails, along with product content and listings. They can also see whether those emails actually lead to customers to add products to their carts/purchase them. And they can create customer segments based on the data in Shopify.

“What we’re really proud of here is, we become the expert for them,” Perry said. “Most

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