Early adopters of Disney+ are mostly watching Marvel and Star Wars movies and TV shows, according to a new third-party report by SimilarWeb out today. The analytics firm measured Disney+ usage in its debut market, the Netherlands, where the service went live for a trial run back in September ahead of its global rollout.
This soft launch gave Disney a chance to work out some of the kinks before its wider availability starting in the U.S. and Canada on November 12, which will soon be followed by other international markets.
But the launch also gave third-party measurement firms early insight into what content is performing best on the new streaming service.
In the Netherlands, 6 of the top 10 most viewed programs during the first