(Reuters) — Chinese regulators have announced new rules governing video and audio content online, including a ban on the publishing and distribution of “fake news” created with technologies such as artificial intelligence and virtual reality.

Any use of AI or virtual reality also needs to be clearly marked in a prominent manner and failure to follow the rules could be considered a criminal offense, the Cyberspace Administration of China (CAC) said on its website.

The rules, effective January 1, were published publicly on its website on Friday after being issued to online video and audio service providers last week.

In particular, the CAC highlighted potential problems caused by , which uses AI to create hyper-realistic videos where a person appears to say or do something

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