Presented by Sinch

Mobile apps were once heralded as the future of customer engagement. A must-have for any brand or business looking to acquire and retain an increasingly mobile-savvy customer base.

Fast forward ten years and . Worse still, if they started to receive too many irrelevant push notifications.

In contrast, smartphones use is booming, with the average American now using their mobile phone. The problem for enterprises, is that most of that time is being spent using social media and messaging apps — not business apps.

However, through mobile messaging channels such as SMS, RCS, WhatsApp, or Facebook Messenger, brands and businesses have a huge opportunity to start personal relationships with their customers.

The age of relevance

In 1993, Don Peppers and Martha Rogers

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