Predictably, the vast majority of ecommerce customers prefer to visually preview products before deciding whether to pull the trigger. More than 90% tell Yellow Duck Marketing that they consider visuals the most important factor when buying a product, with 62% reporting that they judge products based solely on their colors.

So if a picture of a product’s worth a thousand words, what about a three-dimensional rendering of said product? Ask former visual effects software creator Ben Houston’s  The Chicago-based startup is in the business of creating these renderings for clients like Crate and Barrel, Steelcase, and CIROC. ThreeKit’s offering enables brands to produce interactive three-dimensional “experiences,” such as product tours and comparison tools. And judging by the cadence of fundraising rounds, business is positively booming.

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