has turned its payment processing business into one of Europe’s biggest entrepreneurial success stories. Now it’s quietly deploying artificial intelligence to keep its remarkable growth streak going.

The Amsterdam-based company’s philosophy of building tools from within rather than through acquisitions has been crucial to its rise, from its founding in . Its approach to AI reflects that same philosophy. The company hasn’t been talking much publicly about its work in this area, but has instead been cautiously deploying its algorithms internally.

Adyen CEO Pieter van der Does told VentureBeat that the company has and so initially took a conservative approach to AI. But after developing in-house fraud-detection algorithms, van der Does was quickly convinced of AI’s potential.

“When we did our first trials with

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