A charity set up as a “coping mechanism” by a couple whose daughter was stillborn has raised over £1m in 10 years.
The Lily Mae Foundation was started a decade ago by Amy and Ryan Jackson from Balsall Common.
It has since supported many thousands of grieving families across the West Midlands and Northern Ireland.
“We only set out to raise £10,000 and ten years later we’ve raised over £1m. It’s flabbergasting,” said Mr Jackson.
Lily Mae was delivered stillborn on 5 February 2010 at Solihull Hospital.
“We started raising money straight away for national charity Sands,” said Mr Jackson. “But it was very difficult to get money directed to the sort of areas we wanted it to go.”
The couple drew on their own trauma to tailor support to