2019 was the year wireless earbuds went mainstream. The category has been around much longer, of course, and Apple really broke the whole thing open a full three years ago with the release of the first AirPods, but sales exploded in 2019. The category experienced a 183% YOY increase in shipments last quarter, according to a new study.
The space continues to be driven by Apple, which currently controls 43% of the market (a number that will likely increase with the arrival of the AirPod Pros), but its near future seems destined to be defined by a race to the bottom. With Apple, Samsung, Sony and Google battling it out for the high end of the market, other players are determined to undercut the competition