Hollywood and media types have long been part of the massive throngs that alight in Las Vegas each January for the annual CES convention.

But will have an even bigger focus on entertainment, thanks in large part to the streaming wars, while ’s first appearance at CES in nearly three decades has also generated buzz.

In 2020, C Space — which is CES’s marketing, entertainment and media track, now entering its seventh year — currently has lined up 86 exhibitors, up 20% from last year. Those include Hulu, NBCUniversal, WarnerMedia, Roku, Samba TV, Viacom’s Pluto TV, Amazon’s Twitch, Snap, Discovery, Univision, Spotify, SiriusXM and Pandora and iHeartMedia. In addition, WPP, a major advertising holding company, will be a first-time exhibitor. [Variety also is returning to C

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