(Reuters) — China on Sunday put into effect new regulations that require Chinese telecom carriers to scan the faces of users registering new mobile phone services, a move the government says is aimed at cracking down on fraud.

The rules, first announced in September, mean millions more people will come under the purview of facial recognition technology in China.

The Ministry of Industry and Information Technology (MIIT) did not say which companies will provide the telecoms providers with these services but China is home to some of the world’s leaders in facial recognition software, including Megvii and SenseTime.

What are the new rules for Chinese mobile phone users?

China’s telecom operators must now use facial recognition technology and other means to verify the identity of

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