It’s been less than two years since WeWork announced the acquisition of SEO and content marketing company Conductor — but those two years have been bumpy, to say the least.

Briefly: Parent organization The We Company’s disastrous attempt to go public resulted in the ouster of CEO Adam Neumann, an indefinite delay of its IPO and reports that the company was weighing the sale of subsidiaries Meetup, Managed by Q and Conductor.

So it’s no surprise that Conductor is, in fact, being sold — not to another company, but to its own CEO and co-founder Seth Besmertnik, COO Selina Eizik and investor Jason Finger (managing partner of The Finger Group and founder of Seamless).

“We’re grateful for our time with WeWork, during which we’ve been

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