An estimated 192 million U.S. consumers — or 70% of Americans ages 13 to 64 — are gamers, according to a new (CTA) study.
The numbers mark a big demographic shift that has happened over the past decade, marked by the rise of smartphones and the dwindling of the population of older Americans who grew up without playing games.
While traditional gaming platforms still hold strong interest, the emergence of live game streaming services is turning gaming into a connected and social experience, said the CTA, which puts on the Consumer Electronics Show (CES) in January. A separate study released by the CTA examines the trends in the esports ecosystem and highlights growth in viewership base and brand engagement. (I’m going to moderate a session