Early-stage startups have a massive problem: there are way, way too many things to do, and never enough people to do them. Whether it’s growth marketing, or product design, or software engineering or a myriad list of other tasks, something somewhere isn’t going to get done by the founding team and early employees.
And so it is only natural to seek outside help to assist with those tasks, part-timers (and sometimes full-timers) who can add their talent and experience to a company’s early success.
There’s just one problem: consultants are horrifyingly misaligned with startups, as a recent discussion about how to be a great consultant attests. And so if you are going to work with consultants as a founder, there are massive traps you must