Presented by Cvent
Live events are your biggest marketing opportunity — but do you know the ROI of every customer interaction, and how to turn each one into a conversion? Learn how event marketing technology can help you measure event success, boost your bottom line, and more.
“We throw everything into our conferences,” say Sharon Summers, Director, Global Events, CPA Global. “This is where we really heavily rely on the power of face-to-face.”
And has been transformative, Summers says, not only for their conferences but for her own career.
“Because of the technology and the platform, and all the ROI data I’ve been able to collect and feed back to my executives, I’ve been able to progress and advance within my career,” she says.