German ticketing giant CTS Eventim has entered a multi-year partnership with O2, the core brand of mobile telecommunications company Telefónica Deutschland — a collaboration which Dr Frithjof Pils, Eventim’s vp live entertainment & international growth, calls “the biggest branding partnership in the German live entertainment industry.”
Under the deal, O2 customers will have access to exclusive ticket pre-sales, free streaming and an exclusive “brand experience” at Eventim events, a press release states. In turn, O2 will utilize the assets of Eventim Brand Connect — including social media, newsletters, display ads, banner advertising, and marketing and targeting tools — to broadcast its brand messages.
“It will generate trailblazing B2B and B2C product innovations, while also highlighting the value that Eventim’s assets can create for major brands,” added Pils, who is
