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Amazon just announced partnerships with Lamborghini and Rivian, new auto-specific skills for its Alexa voice assistant, a market expansion for its Echo Auto device and a plan to bring its latest Fire TV edition into future BMW and Fiat Chrysler vehicles.
This is part of a larger push into automotive for Amazon, which previously made a direct investment into EV startup Rivian. In addition, General Motors has said it’s adding Amazon Alexa to the infotainment systems of its Chevrolet,