Chatbots have had a patchy track record world of tech, where early efforts not only failed to deliver on the magical idea of a computer producing the exact answers you were looking for in a chat-based-Q&A, they even produced surprising (and not in a good way) results instead. Things have moved along, though, and today a startup that’s built a platform to help improve chatbots’ responses is announcing a round of funding from a key strategic investor, a sign of demand and evidence that its solution is working.

Directly — which has built a platform to help train companies’ chatbots by crowdsourcing experts and analysing chatbot usage to better “teach” the AI systems underpinning them — has raised $20 million in funding led by Samsung NEXT

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