It’s no secret that the Google Cloud management team has decided to focus its efforts on a select number of enterprise verticals like healthcare, manufacturing, financial services, energy and life sciences. Retail, too, has long been a growth market for the company, especially as Amazon’s competitors are looking to run their services on clouds that are not AWS. Current customers include the likes of Kohl’s, Lowe’s and France’s Carrefour. It’s maybe no surprise then that Google today used NRF 2020, one of the largest retail events, to launch a number of updates to its services for retailers.
Some of the announcements today focus on specific vertical editions of existing services, including Google Cloud API Management for Retail, powered by Apigee, or Google Cloud Anthos for