Anyone who’s worked with me knows I famously hate meetings. I’m quite open with my belief that most meetings (especially ) are , and days full of them usually , dilute my focus, and accomplish little. I’ve come to realize that if you want to kill an idea, have a meeting about it.

But as hard as it is for me to admit, I’ve recently fallen in love with one meeting.

Last year, the CMO at my company, Jeanne Hopkins, added a somewhat mysteriously named meeting to my (and the rest of the product team’s) calendar: “Voice of the Customer.” She explained the concept to me — to solicit feedback from all of the company’s customer-facing departments and deliver it directly to — but I

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