Goodbye, Miller Park. Hello, American Family Field.
American Family Insurance announced Tuesday evening the ’ ballpark will be renamed American Family Field, beginning on Jan. 1, 2021. So, fans have a year to get used to the new name.
The forthcoming name change is the result of a 15-year agreement announced last January by the Brewers and AFI, replacing the original 20-year agreement between the club and Miller Brewing Co. The ballpark will continue to be named Miller Park through the remainder of this year.
“The name American Family Field incorporates what we learned from fans, the Brewers and marketing research that included analysis of our brand and other sporting venue names,” AFI chairman and executive officer Jack Salzwedel said in the announcement.