Less than six months after it announced $40 million in funding, Attentive has raised another $70 million, this time in Series C funding.

The new round was led by Sequoia and IVP, two firms that were already part of the Series B. Previous investors Eniac Ventures and NextView Ventures also participated.

CEO Brian Long (who, along with his Attentive co-founder Andrew Jones, sold his previous startup TapCommerce to Twitter) told me that he wasn’t planning to raise money again so soon, but things were going even better than expected, with a client list has grown to more than 750 businesses, including Coach, Urban Outfitters, CB2, PacSun, Party City and Jack in the Box.

Long noted that it’s always smarter to raise money when things are going swimmingly,

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