Last December, Pinterest announced the launch of , a feature that reveals the past year’s most popular search keywords. Much like Google Trends and Bing’s Keyword Research Tool, Trends spotlights terms that peaked over the past 12 months, using algorithmic data to sort by volume.

Trends became available globally this week in beta, and in the spirit of transparency, Pinterest detailed how the taxonomic system underpinning Trends canvases the over 200 billion ideas across 4 billion boards created by the social network’s over 320 million users. “Because people come to Pinterest to plan, we have unique insight into emerging trends,” wrote Song Cui and Dhananjay Shrouty, software engineers on the Content Knowledge team. “We’re able to gather these insights because Pinterest is fundamentally a different

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