Qualcomm today announced its Car-to-Cloud service, which does exactly what the name implies: it helps car companies connect their cars to their clouds. It’s the companies first product that integrates its automotive cockpit platform and Snapdragon automotive platforms with 4G and 5G support.

The platform will help automakers keep their cars up to date and allow them to update their infotainment platforms over the air. In addition, they also can use the service to gather vehicle and usage analytics, which Qualcomm argues will allow them to unlock new revenue streams as it allows carmakers to market pay-as-you-go services and unlockable features to their drivers.

As car ownership is changing, so are drivers’ expectations. Having an updatable infotainment system is pretty standard on new cars

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