After a long period of invite-only beta testing, Scroll is officially launching today, offering ad-free access to sites like BuzzFeed News, Business Insider, Salon, Slate and Vox for an introductory price of $2.49 per month.

CEO Tony Haile previously led analytics company Chartbeat, and he said he founded Scroll because of his frustration with the way news sites were becoming dragged down by ads and trackers — and despite those performance-slowing/privacy-defying practices, publications were still struggling to make money.

“Basically, we were trying to think through: How would the internet have evolved if it didn’t have to rely on ads [from the start]?” Haile said. “What would the economics look like?”

The solution that he and his team came up with is a subscription where

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