SEOUL (Reuters) – In cram school-obsessed South Korea, students fork out for classes in everything from K-pop auditions to real estate deals. Now, top Korean firms are rolling out artificial intelligence in hiring – and jobseekers want to learn how to beat the bots.

Kim Seok-wu, a university senior majoring in management, demonstrates an AI interview program in Sungnam, South Korea, November 20, 2019. Picture taken November 20, 2019. REUTERS/Kim Hong-Ji

From his basement office in downtown Gangnam, careers consultant Park Seong-jung is among those in a growing business of offering lessons in handling recruitment screening by computers, not people. Video interviews using facial recognition technology to analyze character are key, according to Park.

“Don’t force a smile with your lips,” he told students looking for

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