The millennial obsession with wellness and self-care has led to a booming business for meditation apps. In the first quarter of 2018, app intelligence firm Sensor Tower had reported the top 10 “self-care” apps had pulled in some $27 million in revenue. Fast-forward to the end of 2019, and the numbers have gotten much higher. According to Sensor Tower’s latest data, just the top 10 highest-grossing meditation apps of 2019 — a subset of “self-care” apps — grew to $195 million. That’s a 52% year-over-year increase.
Meditation apps were already leading the self-care app market back in 2018, with apps like Calm, Headspace, and 10% Happier driving revenue. Other self-care apps focused on mindfulness or yoga were popular as well, but further down the charts.