(RNS) — President Donald Trump launched the “Evangelicals for Trump” initiative on Friday by visiting El Rey Jesús Global, a megachurch in Miami led by a Latino pastor who has visited the White House and publicly praised the president.

The Trump 2020 campaign announced the “Evangelicals for Trump” coalition shortly after Christianity Today magazine supported his impeachment in a scathing editorial published Dec. 19.

To the Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference, it’s significant and “politically brilliant” that Trump’s first campaign move of the year is taking place at a Latino megachurch in the state of Florida, where Cubans were about twice as likely as non-Cuban Latinos to vote for Trump.

Faith values and economic opportunity are what’s driving the

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