Xiaomi said today it is spinning off POCO, a sub-smartphone brand it created in 2018, as a standalone company that will now run independently of the Chinese electronics giant and make its own market strategy.
The move comes months after a top POCO executive — Jai Mani, a former Googler — and some other founding and core members left the sub-brand. The company today insisted that POCO F1, the only smartphone to be launched under the POCO brand, remains a “successful” handset. The POCO F1, a $300 smartphone, was launched in 50 markets.
Manu Kumar Jain, VP of Xiaomi, said POCO had grown into its own identity in a short span of time. “POCO F1 is an extremely popular phone across user groups, and remains