BP isn’t the only company hoping to go carbon neutral despite its dependence on fossil fuels. Delta has unveiled a goal to become the first carbon neutral airline in the world, with the company promising $1 billion over 10 years to help “mitigate” all its CO2 emissions. This will include more efficient aircraft (including sustainable fuel) and less overall jet fuel use. It’ll also involve carbon removal efforts, such as forest and wetland development, nature conservation and carbon capture tech. The initative kicks off March 1st.

The company is promising to be both transparent about its progress and “nimble” in adapting to the latest technology. It teased a “number of milestones” coming in 2020.

It’s an ambitious plan (BP isn’t expecting neutrality until 2050), and it’s notable

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