VSCO, the photo-sharing app that became a Gen Z meme, is expanding further into video. The company already supported video editing via its app, but users couldn’t publish and share the results of their long-form video content directly to the VSCO feed. That now changes, starting first with VSCO members on iOS.

Video publishing has been a longtime request among the app’s users, the company says, and arrives at a time when video editing has been booming on VSCO’s platform.

Over the past year, VSCO has seen video editing double. In addition, usage of its GIF creation tool, DSCO, has remained one of its most popular features, the company claims. In December, VSCO signaled its intention to move further into the video market with the

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