Big fund investors are willing to pay up for a stock, as long as the underlying company can back it up with visibility, CNBC’s Jim Cramer said Friday after another week full of earnings reports.

Visibility is Wall Street lingo referring to a corporation’s projection of future performance.

“Listen for that word: visibility. If the company has it, I bet it’s a stock worth buying,” the “Mad Money” host said, emphasizing it “allows the analysts to model the future with more accuracy.”

Executives of publicly traded companies were less willing to give an outlook in the wake of the Great Recession that tanked the market over a decade ago. Company forecasts were thrown out of whack during the global financial crisis, Cramer said, which

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