For a local community to not just survive, but thrive, they must attract and just as importantly retain decent wage-paying jobs. That may sound simple enough, but putting luck aside, simple statistics will show this is a very difficult task, even under the best of circumstances. Communities may try many approaches to attract these jobs, but there are really only two methods that typically produce results. Let’s take a look at each.

The first and most common, yet least effective approach is to court one of the approximately 150 larger companies that relocate or start-up each year around the country. A community undertaking this approach needs to understand the odds and the requirements to compete. First, understand that over 5,000 communities are pitching and courting

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