Concert promoter giant Live Nation Entertainment revealed this week that it has fully acquired the Bonnaroo promoter AC Entertainment. Along with the acquisition, the company announced a handful of regional promotions throughout its U.S. Concerts Division.
Back in 2016, Live Nation first took an equity stake in AC Entertainment. The promoter co-founded the Bonnaroo Music & Arts Festival and produces the Moon River Festival in Coolidge Park, as well as producing events and managing Memorial Auditorium and the Tivoli Theatre. The current AC Entertainment President, Ashely Capps, will remain with the company and still play an active role in the Bonnaroo, along with several other events, according to Live Nation.
In addition to the AC Entertainment acquisition, Live Nation launched its first office in Portland,