Donny Hall, the chief executive and co-founder of the used car certification service, SureSale, knows used cars. The serial entrepreneur built and sold a previous business, CarSure, which was an insurance plan for vehicle repairs.
After selling that business in 2017 to Innovative Aftermarket Systems, Hall decided that his next venture would be to take on the used car industry’s dominant source for historical information about a vehicle — Carfax.
His Santa Monica, Calif.-based SureSale has raised $7 million in financing from the LA-based investment firm Upfront Ventures to create a national used car certification service that dealers and car shoppers around the country can turn to for an unbiased assessment of a vehicle and its problems, according to Hall.
“66 percent of consumer want