The heart of every athletic endeavor is competition. Whether competing with a team, an individual, or oneself, all athletes seek an extra edge that can enhance their performance and help them secure the win. It is not surprising to see so many athletes drawn toward performance-enhancing supplements.
Many companies that manufacture supplements for athletes often market their products by targeting the inner desires of an athlete. Unfortunately, not all nutritional supplements align with the claims that they make, resulting in athletes hiring dietitians and healthcare experts who can choose for them.
Bob Fritz, the founder of EVOFOODS and an expert in developing high-performance nutritional products, says that “the answers to all your nutritional needs are in your body, not a bottle.”
For more than 35 years, Bob Fritz has been developing nutritional products for active individuals and athletes. In his years of research, he developed a variety of dietary and performance-enhancing supplements using different ingredients. Here are some of his notable contributions to the industry.
Milk Hydrolysate Peptides
Around 10% to 15% calories need to come from protein, says Bob. However, average athletes require more than that. In other words, a hungry athlete is capable of eating hefty meals that are rich in protein. For this purpose, they prefer eating peanut butter, chicken breasts, and a tall glass of milk. But what if the athlete has diabetes or is lactose intolerant? They need supplements to fulfill their protein needs.
Bob’s idea of milk hydrolysate peptides changed the world of supplements in its entirety. Milk derived bioactive peptides are considered as useful ingredients in health-promoting foods. It is also used in various dietary products to prevent chronic diseases such as diabetes, obesity, and cardiovascular diseases.
Peptides are derived from the milk of goats, cows, buffalos, camels, and sheep. Highly recommended by health experts, it has multifunctional properties including immune-modulation, angiotensin-converting enzyme (ACE)-inhibitory effect, anti-thrombotic, anti-oxidant, and antagonistic effects against toxic agents.
Bob was also the founder of Animal Naturals Inc for nearly ten years. In that time, he was credited for developing breakthrough nutritional products for competitive athletes. As a nutritional expert, Bob understands that athletes are often prone to injuries if they lack muscle strength. To repair those muscles after excessive workout regimes, athletes need extra protein.
In his research, Bob stated that athletes don’t necessarily need to load up on supplements. Beef jerky is a suitable alternative with abundant protein content for athletes to meet their nutritional needs.
For every pound of body mass, growing athletes need at least 0.6 to 0.9 grams of protein. For instance, an athlete who weighs around 180-pounds will need between 108-16 grams of protein in a single day. According to expert sports dietitians, Susan Kundrat and Michelle Rockwell, beef jerky is one of the best sources of protein for athletes, especially when you’re in the gym. It is a perfect snack post-workout as 14 grams of beef jerky equals to 14 grams of pure protein.
Based on this idea, Bob Fritz developed the first USDA approved Power Jerky for athletes. It allows athletes to eat something that is not only protein-rich but also flavorful. Beef jerky is one of the most consumed supplementary products used by athletes around the world.
According to a recent study, more than 1.5 million high school and college athletes suffer injuries in the United States each year. Every hour, around 172 student-athletes suffer sport-related injury and seek medical attention. This is due to the lack of protein intake and not being able to find the right balance between prevention and performance, all in one.
To counter this issue, Bob Fritz came up with the idea of “The Caveman Diet”. Also known as the Paleo Diet, it is considered one of the healthiest dieting regimes in the world. It helps develop a lean, healthy and energetic body. It is a highly recommended diet program for athletes that takes diet back to its basics.
Caveman Diet also helps prevent major global epidemics like obesity, depression, cancer, heart diseases, and diabetes. According to Bob Fritz, the Caveman Diet has the perfect combination of performance, taste, and prevention. He explained, humans are genetically hunter-gatherers, and raw food provides them with a potent edge in terms of survival.
Studies have also confirmed that hunter-gatherer nutrition has endurance benefits. 5-9 servings of the Caveman Diet can prevent heart attack, Alzheimer’s, and even cancer. Recently, food science has advanced dramatically, retaining 100% nutrients and taste, making the diet possible to be undertaken by athletes. Another significant advantage of the Caveman Diet is that it saves money and time and creates less of a mess.
Bob Fritz is a forward-thinking, creative, and market savvy person with an abundance of experience, allowing him to help athletes and students around the world. His repeated demonstration of broad knowledge and marketing expertise and concepts have aided several athletes around the world. He is also enthusiastically recommended by professionals across the globe and is considered a valuable asset.