Ring, the smart device manufacturer that in February 2018, has attracted criticism from advocacy groups like Fight for the Future and the Electronic Frontier Foundation (EFF) for using its cameras and Neighbors app (which delivers safety alerts) to build a via police partnerships. The EFF in particular has for marketing strategies that foster fear, promote a sale-spurring “vicious cycle,” and “[facilitate] reporting of so-called ‘suspicious’ behavior that really amounts to racial profiling.”

In an effort to counter the narrative, Ring today launched a new feature within the aforementioned Neighbors app called Neighborly Moments, which will allow users to submit photos, videos, and text-based posts about acts of kindness occurring in their neighborhood. The company notes that this has been allowed on the app previously, but

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